On February 22, 2025, the "First International Cultural Technology and Future Innovation Development Conference", jointly organized by Sichuan University of Culture and Arts, Zhongguancun Zhongheng Cultural Technology Innovation Service Alliance, Italy's H - FARM, and H - FARM college, grandly opened at the Shuanghu Science and Technology Park Innovation Center in Pengzhou, Chengdu. The conference, themed "Cultural Empowerment, Technological Innovation Leadership, Deepened Cooperation, and Integration towards New Horizons", attracted nearly 300 experts, scholars, industry leaders, and corporate representatives from the cultural and technological fields of China and Italy. They jointly explored new paths for the integrated development of culture and technology in the future. At the conference, it was announced that the construction project of Chengdu Culture, Art and Technology City (Sichuan University of Culture and Arts,Chengdu Campus) was officially launched. The city will serve as the permanent venue for the conference, marking a milestone - like step for Sichuan University of Culture and Arts in promoting the internationalization of the cultural and technological fields

01 New Chapter in External Cooperation: Focusing on the High - ground of International Cultural - Technology Integration

At the opening ceremony, Gong Zhenxu, a member of the Sichuan Provincial People's Government and the president of Sichuan University of Culture and Arts, represented the organizing units to deliver a speech. He extended a warm welcome to the leaders and guests attending the conference and expressed sincere gratitude to the leaders at all levels and friends from all walks of life who have long cared for and supported the construction of Sichuan University of Culture and Arts and Chengdu Culture, Art and Technology City. He mentioned that the school has always been committed to serving the national cultural digital strategy and the new - era Western Development. The construction of Chengdu Culture, Art and Technology City (Sichuan University of Culture and Arts Chengdu Campus) will rely on the "three - zone integration" (university campus, industrial park, tourist attraction) development model to build an "ecosystem of four - chain collaboration" (education chain, talent chain, innovation chain, and industrial chain). By integrating technologies such as VR large - space, real - time cloud rendering, and AIGC, it will create a comprehensive ecosystem integrating cultural experience, technological research and development, and industrial incubation. It will also create a high - ground for the integration and innovation of culture and technology, which combines education, scientific research, industrial incubation, and international communication. The project plans to build core carriers such as the Digital Art Center, the Cultural Heritage Intelligent Laboratory, and the AIGC Innovation Workshop. It is expected that after full completion, it will become one of the cultural and technological resource hubs radiating to the "the Belt and Road". He stated that the holding of the conference is an important vehicle for promoting the construction of an education - strong province in Sichuan and also a key platform for deepening international industry - academia - research cooperation. He emphasized that Sichuan University of Culture and Arts will take the conference as an opportunity to accelerate innovation, inject new momentum into the cultivation of cultural and technological talents and industrial upgrading, and help the high - quality development of the local economy and society.

02 Implementing National Strategies to Create a "Chinese Model" for Cultural - Technology Integration

Academician Zhang Jing'an of the International Eurasian Academy pointed out: "Sichuan University of Culture and Arts promotes the integration of industry and education through the 'collaboration of four chains', providing an innovative model of cultural - technology integration for Chinese - style modernization." Zhang Chonghe, president of the China National Light Industry Council, emphasized that the "three - zone integration" model of the Chengdu Culture, Art and Technology City project will inject new momentum into the cultural empowerment and technological transformation of the light industry.

03 Deepening International Cooperation to Drive International Innovation Practices

During the conference, a series of signing ceremonies were held, and Sichuan University of Culture and Arts reached strategic cooperation with several international organizations. The university signed agreements with the Cultural Technology Innovation Service Alliance, Italy's H - FARM, and the Milan Conservatory of Music to jointly build incubators for cooperation between Chinese and foreign higher education institutions, and to carry out joint research in areas such as opera technology innovation and the digitalization of cultural heritage. It also signed a strategic cooperation agreement with the Jiaozhou Haihe Digital Research Institute to promote the digital development and global dissemination of Bashu cultural IPs. In addition, the university joined hands with leading companies such as Beijing Liujin Years Media Technology Co., Ltd. and Chinese Online to establish the AIGC Innovation Laboratory and an industry - education integration base. These collaborations focus on the industrial application of AI - generated content in the film and publishing sectors. The four parties will work together in the fields of digital content creation and cross - cultural talent cultivation, using AI to empower new cultural business forms.

04 Frontier Technology Empowerment: Reshaping Paradigms for Cultural Heritage and Innovation

During the conference, participants engaged in in - depth discussions on topics such as the integration and innovation of culture and technology, as well as cultural diversity in the digital economic environment. The conference also featured several keynote speeches and panel discussions. In the keynote speech session, Gao Shusheng, former deputy director of the Cultural System Reform and Development Office of the Publicity Department of the CPC Central Committee, proposed that cultural digitalization should focus on "data activation". He suggested that AI and blockchain technologies could be used to achieve the sustainable inheritance of cultural heritage, citing the example of the digital restoration of Dunhuang murals. Ricardo Donadon, founder of Italy's H - FARM, shared Italy's innovative model in the field of digital education. He emphasized the synergistic effect of "spatial computing + vocational education" and said that the Chengdu project would promote in - depth cooperation between China and Italy in the fields of digital technology and art education, providing a model for global cultural innovation. Wang Shaogang, dean of the Digital Media College of Sichuan University of Culture and Arts, shared the application of AI in fields such as artistic creation and the construction of metaverse cultural tourism scenes in a speech titled "AI Innovation for the Future World". In addition, guests such as Tiziana Scandaletti, director of the Milan Conservatory of Music, and Chen Hong, an expert from Beijing University of Posts and Telecommunications, engaged in cross - border dialogues on topics such as opera technology innovation and XR large - space applications, triggering enthusiastic responses. 

05 Pengzhou's Practice of Empowering Urban Development through Cultural and Technological Integration

As the host of the conference, Pengzhou City in Chengdu has been actively promoting the integration of culture and technology in recent years. For example, the Pengzhou Writers' Association has promoted local culture through literary creation and new media dissemination, contributing to rural tourism and rural revitalization. In addition, Pengzhou's Spring Festival civilized practice activities have combined traditional culture with modern technology through forms such as intangible cultural heritage experience and technological interaction, attracting more than 10,000 citizens to participate and demonstrating the inclusive value of "technology + culture".

Jiang Ming, Deputy Secretary of the Pengzhou Municipal Committee and Mayor, said: "The conference's落地 in Pengzhou is a high - recognition of the development potential of 'the city of three - dimensional mountains and waters'. The Chengdu Culture, Art and Technology City (Sichuan University of Culture and Arts Chengdu Campus) will help Pengzhou become a new high - ground for cultural and technological integration in the western region."

06 Looking Ahead: Building a Global Innovation Network

This conference is not only an international intellectual feast in the field of cultural technology, but also an important practice for Sichuan to deepen its opening - up and connect with global innovation resources. With the implementation of Sino - foreign cooperation projects and the improvement of the industry - academia - research ecosystem, Chengdu is accelerating its pace to become a global innovation high - ground for the integration of cultural and technological innovation, contributing the "Sichuan model" to enhance the country's cultural soft power. The holding of the conference also enhanced the international cultural and technological profile and influence of Sichuan University of Culture and Arts, laying a solid foundation for the future development of the school and highlighting its mission and responsibility as a university in the western region that promotes the integrated and innovative development of cultural and technological integration.