At 10 a.m. on March 14, 2025, Sichuan University of Culture and Arts held the launch and signing ceremony for its 2025 key industry - education integration project, "The Magic Lotus Lamp: Xianhai Quest", at the No. 1 Meeting Room of Wenchang Xuegong in the Zitong campus. Attending the event were Liang Xiumei, Executive President, Wen Xiaoyan, Artistic Director, heads of teaching and research management and industry - education cooperation departments, representatives from cooperation units such as Sichuan Huayi Education Culture Communication Group Co., Ltd., Sichuan Runxing Performance Co., Ltd., Swiss - Chinese Creative Development (Chongqing) Co., Ltd., and Xianhai Tourism Resort, as well as faculty, students, and the project team. This gathering marked a milestone in deepening industry - education integration and boosting the cultural industry.

Deepen Industry-education Integration and Draw a New Blueprint

for University -enterprise Cooperation

At the ceremony's start, Xue Lin, Head of Industry - Education Cooperation Department of SUCA, delivered a speech. He stressed that industry - education integration is essential for applied universities' high - quality development in the new era. The "The Magic Lotus Lamp: Xianhai Quest" project is rooted in the local culture of Mianyang, Sichuan. It promotes innovation in linking professional training to industrial chains and integrating courses into production lines. This project offers teachers and students a platform for practical teaching and brings new energy to the local tourism and culture industry. The university will allocate its best resources to ensure the project's successful implementation and high - standard completion, to cultivate versatile cultural and artistic talents with practical abilities.

Bai Genzhu, General Manager of Sichuan Huayi Education Culture Communication Group Co., Ltd., said in his speech that this cooperation is an innovative practice of university - enterprise collaborative talent cultivation. By integrating the creative talent advantages of universities with the market operation experience of enterprises, both parties will jointly create a cultural IP with artistic value and market potential. He looks forward to both sides starting with "The Magic Lotus Lamp: Xianhai Quest" to explore a long - term cooperation mechanism and promote the organic connection of the education chain, talent chain, and industrial chain. Niu Qingyou, the project leader of Xianhai Tourism Resort, shared the vision for the next five years of cooperation, emphasizing the development of derivative products and the deepening of the integration of culture and tourism to promote the coordinated development of the local cultural economy.

Three Parties Sign to Start a New Journey and Collaborate to Write a Glorious Chapter in Talent Cultivation

Under the witness of the guests, the ceremony entered the core part. Sichuan Runxing Performance Co., Ltd. and Zhongrui Lian Creative Development (Chongqing) Co., Ltd. signed a strategic cooperation agreement with the industry - education cooperation department of Sichuan University of Culture and Arts. Xianhai Tourism Resort's performance project group also reached a long - term cooperation intention with the university. This signing marks the implementation of the "university + enterprise + culture and tourism" trilateral collaborative talent - cultivation model. Relying on the professional strength of the university's schools of drama and film, music and dance, digital media, etc., and combining the technological resources of the enterprise and the cultural and tourist scenes of Xianhai, the project will create immersive cultural performance highlights and achieve innovative transformation of teaching achievements into market products.

Develop Talents Through Practice, Promote Growth Through Integration

President Liang Xiumei highlighted in her closing remarks that the launch of the "Magic Lotus Lamp: Xianhai Quest" project marks not only a breakthrough in artistic creation but also a significant educational reform. She put forward three expectations: first, to strengthen the integrated training mode of "teaching, learning, creating, and performing" to temper students' professional abilities in real projects; second, to establish a university - enterprise collaborative innovation mechanism to incubate more cultural brands with Bashu characteristics; third, to expand the industry - education integration ecosystem to contribute to the cultural development of the Chengdu-Chongqing Double City Economic Circle.

The successful launch and signing ceremony of the project marks SUCA another key move in deepening teaching reform and boosting local cultural industry upgrading. The university will keep advancing the industry - education integration to cultivate high - quality applied talents for the new era, enhance training quality, and contribute to building a strong education province and country.