At 15:00 on February 22, 2025, the themed forum "International Cultural Technology and Future Innovation Development Conference-Cultural and Technological Integration and New Business Forms" was successfully held at the Shuanghu Science and Technology Park Innovation Center in Pengzhou, Chengdu. The forum was jointly organized by Sichuan University of Culture and Arts, Zhongguancun Zhongheng Cultural Technology Innovation Service Alliance, Italy's H-FARM, and H-FARM college. Nearly 200 experts, scholars, industry leaders, and corporate representatives from the cultural and technological fields of China and Italy gathered to have in-depth dialogues on the deep integration of culture and technology. Yang Xianwu, president of the China Technology Market Association and dean of the Cultural and Technological Industry School of SUCA, attended and delivered a speech. He emphasized that the deep integration of culture and technology is a topical issue of the times and also an important engine for promoting high-quality economic development .

Cultural and Technological Integration: A Two-way Journey

Yang Xianwu mentioned that the report of the 20th National Congress of the Communist Party of China clearly proposed to promote the deep integration of culture and technology and cultivate new types of cultural business forms. Currently, the technological revolution is profoundly reconstructing the ecological chain of cultural production and consumption. From the scenario-based application of AIGC technology to the sensory revolution of immersive cultural tourism, the integration of culture and technology has not only given rise to new business forms and models but also become an important force in promoting high-quality economic development .

Strengthening Platform Construction and Improving Regional Collaboration

Yang Xianwu proposed that the core of the future deep integration of culture and technology lies in strengthening platform construction, breaking down the barriers between universities, research institutions, and cultural enterprises, and accelerating the application of AI, metaverse, blockchain, and other technologies in the cultural field. At the same time, it is necessary to improve regional collaboration and international cooperation, build a cross-regional international cultural and technological collaborative innovation consortium, and promote technology sharing, talent mobility, and industrial prosperity.

A new ecosystem where culture and science are integrated

Sichuan Culture and Arts University leads the trend of innovation   Liang Xiumei, executive President of Sichuan Culture and Arts University, also said in her speech that the university has always been committed to the cultivation of applied talents and the exploration of the integration of culture and science and technology, actively opened up new tracks, and made positive contributions to the integration of culture, arts and technology around digital empowerment. The Third Plenary Session of the 20th CPC Central Committee also attached great importance to the integration of culture and science and technology, believing that it is a key path to enhance cultural soft power, enhance social cohesion, promote the high-quality development of cultural industries, and promote the development of scientific and technological innovation. In 2025, the construction of Chengdu Culture, Art and Technology City (Chengdu Campus of Sichuan Culture and Art University) was officially started, which not only made positive contributions to promoting the innovation and development of higher education and culture and technology, but also effectively served the development of local culture, art and technology. She looks forward to discussing new exploration, new ideas and new practice of the integration of culture and science and technology through this forum.

The Forum Gathered Top-notch Experts

This forum brought together top domestic and international experts, including Vice-Dean Song Yangyang from Renmin University of China and Mr. Davide Bartolucci from H-FARM. They respectively conducted in-depth analyses and shared practical insights on topics such as the mechanism of cultural and technological integration and new media brand innovation. In addition, experts from institutions such as BOE and Communication University of China discussed cutting-edge topics like AIGC technology and the new forms of digital performance.

Speech 1: Promoting the Formation of New Mechanisms for the Integration of Culture and Technology

-Song Yangyang, Deputy Dean, Institute of Creative Industry Technology, Renmin University of China

Speech 2: Cultural and Technological Integration and New Media Brand Innovation

-Davide Bartolucci, CEO of SHADO, H-FARM New Media Company

Speech 3: Application of AIGC Technology in the Context of Cultural and Technological Integration

-Guo Bing, Deputy Dean, School of Computer Science, Sichuan University

Speech 4: "Cultural and Technological Integration" Gives Birth to New Forms of Digital Performing Arts-Cloud Performing Arts Common Service Platform

-Jin Libiao, Dean, School of Communication Engineering, Communication University of China

Speech 5: New Paradigm of Digital Display of Culture Empowering Various Industries

-Lv Jigang, Vice President, BOE Yiyun Technology Co., Ltd.

Speech 6: Innovative Development of the Digital Cultural Industry-Gao Kai, Deputy Director and Secretary

-General, Cultural Big Data Industry Committee, China Public Relations Association

Speech 7: "Immersive Cultural Tourism" Breaks Conventional Sensory Experiences and Helps Upgrade the Cultural Tourism Industry

-Jie Fei, Deputy General Manager, Henan Radio and TV Elephant-yuan Digital Technology Co., Ltd.

Speech 8: Time to Protect and Promote the Essence of China's Industrial Culture

-Cai Jing, Head of the Industrial Group of the Decision-Making Consultation Committee of the Sichuan Provincial Committee of the Communist Party of China and the Provincial People's Government, and Chairman of the Sichuan Industrial Culture Association

In-depth Exploration of Cultural-Technology Integration at the Forum

At the forum, participants delved into how to stimulate new-quality productivity and open up a new landscape for the cultural industry through the deep integration of culture and technology. This is not only a positive response to the national cultural digitalization strategy but also an active embrace of the global cultural-technology wave. The guests expressed that the forum provided them with a platform to share wisdom and spark ideas. They look forward to further strengthening cooperation and collective innovation strength through this forum to jointly promote the innovative development of China's cultural and technological integration, allowing the flower of Chinese cultural technology to bloom on the world stage.

The successful holding of this forum not only demonstrated the leading thinking of Sichuan University of Culture and Arts in the field of cultural-technology integration but also injected new vitality into the innovative development of China's cultural industry. It further promoted the deep integration of regional cultural technology and innovation under the background of globalization, actively contributing to the construction of an international cultural and technological innovation network with the strength of Sichuan's cultural arts.